BrandBurberry
ProjectSummer 2024 Ad Campaign
Burberry Summer 2024 Ad Campaign 2024
Associated creatives
Daniel LeeBurberry Creative Director
Tyrone LebonPhotographer & Director
Abi’Gail LloydModels
Chey CartyModels
Damany GayleModels
Drucillah CampbellModels
Finley PrenticeModels
India RawsthornModels
JadenModels
Kai NewmanModels
Karen ElsonModels
Malachi SuleModels
Mayowa NicholasModels
Oisin MurphyModels
Peng ChangModels
Sang Woo KimModels
Selah MchailModels
Sheldon ShepherdModels
Sister NancyModels
and Taylor Gordon BruceModels
JamaicaLocation
Tags
Description
This editorial photograph from Burberry's Summer 2024 ad campaign, directed by Daniel Lee and shot by Tyrone Lebon in Jamaica, captures a relaxed lower-body framing of a model. The subject's legs are propped up on plush white pillows, showcasing black fishnet tights and delicate strappy black sandals. Sunlight streams through an open doorway in the background, casting warm highlights alongside lush green palm fronds. The composition is finished with natural lighting and an organic, unpolished film texture.
Style
Editorial, Vertical, Grainy
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Pure White (30%)
Background
Hotel Room
Context
Advertising Campaign