BrandBurberry
ProjectSummer 2024 Ad Campaign
Burberry Summer 2024 Ad Campaign 2024
Associated creatives
Daniel LeeBurberry Creative Director
Tyrone LebonPhotographer & Director
Abi’Gail LloydModels
Chey CartyModels
Damany GayleModels
Drucillah CampbellModels
Finley PrenticeModels
India RawsthornModels
JadenModels
Kai NewmanModels
Karen ElsonModels
Malachi SuleModels
Mayowa NicholasModels
Oisin MurphyModels
Peng ChangModels
Sang Woo KimModels
Selah MchailModels
Sheldon ShepherdModels
Sister NancyModels
and Taylor Gordon BruceModels
JamaicaLocation
Tags
Description
This portrait from Burberry's Summer 2024 ad campaign, directed by Daniel Lee and photographed by Tyrone Lebon in Jamaica, features a model reclining against a wooden raft. The subject wears a dark patterned long-sleeve button-down shirt. The composition is captured with natural lighting against an outdoor water environment framed by tropical foliage. The image carries an editorial sensibility with organic textures and natural color grading.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Pure White (30%)
Background
River
Context
Advertising Campaign