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  • ·Son Heung-min for Burberry Fall 2026 Ad Campaign
BrandBurberry
ProjectFall 2026 Ad Campaign
Son Heung-min wearing a collared utility jacket and dark trousers while seated on stadium bleachers in black and white.

Burberry Fall 2026 Ad Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Lane & Associates
Lane & AssociatesArtistic Direction
Mario Sorrenti
Mario SorrentiPhotographer
Elliott Power
Elliott PowerVideographer
Jason Sudeikis
Jason SudeikisModels
Romeo Beckham
Romeo BeckhamModels
Bright
BrightModels
Jodie Turner-Smith
Jodie Turner-SmithModels
Lucy Punch
Lucy PunchModels
Stephen Graham
Stephen GrahamModels
Rosie Huntington-Whiteley
Rosie Huntington-WhiteleyModels
Neelam Gill
Neelam GillModels
Declan Rice
Declan RiceModels
Eberechi Eze
Eberechi EzeModels
Leah Williamson
Leah WilliamsonModels
Naomi Girma
Naomi GirmaModels
and Son Heung-min
and Son Heung-minModels
“Banquet” by Bloc Party
“Banquet” by Bloc Party

Tags

son heung minson heung min burberryeast asian manman in utility jacketcollared jacketjacketblack trouserstrousers

Description

Footballer Son Heung-min poses in black-and-white stadium seating for the Burberry Fall 2026 advertising campaign photographed by Mario Sorrenti under the creative direction of Daniel Lee. He is dressed in a structured, zip-front collared utility jacket paired with dark trousers, leaning forward with his hands resting naturally. Harsh natural sunlight casts stark geometric shadows across the tiered stadium seats and metal handrail marked with section lettering.

Style

Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Medium Grey (50%)

Background

Sports Venue

Context

Advertising Campaign