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  • ·Son Heung-min for Burberry Fall 2026 Ad Campaign
BrandBurberry
ProjectFall 2026 Ad Campaign
Son Heung-min sits in empty stadium bleachers wearing a collared utility jacket and dark trousers in a black and white portrait.

Burberry Fall 2026 Ad Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Lane & Associates
Lane & AssociatesArtistic Direction
Mario Sorrenti
Mario SorrentiPhotographer
Elliott Power
Elliott PowerVideographer
Jason Sudeikis
Jason SudeikisModels
Romeo Beckham
Romeo BeckhamModels
Bright
BrightModels
Jodie Turner-Smith
Jodie Turner-SmithModels
Lucy Punch
Lucy PunchModels
Stephen Graham
Stephen GrahamModels
Rosie Huntington-Whiteley
Rosie Huntington-WhiteleyModels
Neelam Gill
Neelam GillModels
Declan Rice
Declan RiceModels
Eberechi Eze
Eberechi EzeModels
Leah Williamson
Leah WilliamsonModels
Naomi Girma
Naomi GirmaModels
and Son Heung-min
and Son Heung-minModels
“Banquet” by Bloc Party
“Banquet” by Bloc Party

Tags

son heung mineast asian man seatedeast asian manman seatedcollared utility jacketutility jacketcontrast collar jacketworkwear jacket

Description

A black and white portrait features South Korean footballer Son Heung-min seated among stadium bleachers for the Burberry Fall 2026 Ad Campaign, photographed by Mario Sorrenti. He wears a structured collared utility jacket with a contrasting dark collar and chest flap pocket detail, paired with dark tailored trousers. Hard overhead natural sunlight creates sharp shadows across the empty seating tiers and metal stadium railings in the background.

Style

Editorial, Vertical, Monochrome

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Medium Grey (50%)
Jet Black (40%)

Background

Sports Venue

Context

Advertising Campaign