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Three male models in branded summer apparel holding beach accessories on a sandy shore at sunset

Brett Lloyd, Photographer, New York

Associated creatives

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Description

Three male models are captured outdoors on a sandy beach during sunset for a fashion campaign photographed by Brett Lloyd. The central model in the foreground carries a large blue patterned tote bag over his shoulder while wearing a white polo shirt, patterned shorts, and a light-coloured cap. To the left, another model in a blue hooded poncho stands next to a tall paddleboard holding a paddle. To the right, a third model leans against a wooden lifeguard tower structure, wearing a striped blue and white knit cardigan over a blue t-shirt with visible branding. The background features a soft gradient sky transitioning from warm tones to cool twilight hues. The composition is horizontally framed with natural lighting highlighting the textures of the apparel and the sandy shoreline.

Style

Horizontal, Commercial, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Pure White (30%)
Medium Grey (20%)

Background

Sandy Beach

Context

Advertising Campaign