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Brandunknown
ProjectBrand Identity
Black and white photo of a motorcyclist doing a wheelie beside bold red panel with large black typography reading FLY.

unknown Brand Identity 2020

Associated creatives

Max Friedman
Max FriedmanGraphic Design
GalerieArt Volume
GalerieArt VolumePaper
216mm x 279mm
216mm x 279mmSize
252
252Pages

Tags

motorcyclist doing wheeliemotorcyclist wheeliemotorcycle wheeliemotorcyclistmotorcycle

Description

This graphic design piece presents a split-composition layout created by Max Friedman. The left panel features a grainy black-and-white action photograph of a motorcyclist performing a wheelie on a city street, captured with strong motion blur that conveys high speed. The right panel displays a vibrant red background dominated by bold, heavy black typography spelling the word FLY. The contrast between the dynamic documentary-style photography and the stark typographic layout creates a striking visual balance. This work is part of the Brand Identity project.

Style

Editorial, Horizontal, Action, Monochrome

Techniques

Typography, Analogue / film

Industries

Motorcycles

Color

Jet Black (50%)
Crimson (50%)

Context

Advertising Campaign, Digital / Display Advertising