unknown Brand Identity 2020

Description

This graphic design piece features a bold typographic poster installed outdoors on a stone-paved street backdrop. The composition is divided into a dark textured background on the left featuring large white and cyan sans-serif lettering stating use less plastic and eat less plastic alongside a smaller quotation block attributed to The Guardian. On the right side, a vivid blue panel contains a graphic illustration of a bottle topped with a credit card chip icon. The overall visual style is clean and graphic, utilizing strong contrast between the dark poster surface and the bright cyan and blue elements.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Spray paint / graffiti

Industries

Public Awareness

Color

Background

Street

Context

Out of Home (OOH)