Brand
ProjectBrand Identity
OTHER Brand Identity 2025
Associated creatives
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Description
This motion piece features a digital advertising screen mounted on a neutral tiled station wall, displaying dynamic brand identity animations created by Cash & Carry Studio. The vertical display cycles through vibrant colour combinations, typography, and graphic sequences against changing solid backdrops. Clean metallic framing surrounds the screen, contrasting with the structured tiling of the transit environment. The flat, modern lighting emphasizes the graphic quality of the branding elements across multiple visual transitions.