'Craft Is Our Language' Ad Campaign 2025
Associated creatives
Jack DavisonDirector & Photographer
Paul OlivennesArt Director
James Beattie and Peter HouDirectors of Photography
Lenio KakleaChoreographer
Jack AntonoffModels
Dario ArgentoModels
Edward BuchananModels
Barbara Chase-RiboudModels
Neneh CherryModels
Dave FreeModels
Lauren HuttonModels
I.NModels
Troy KotsurModels
Vicky KriepsModels
Terrance LauModels
Rie MiyazawaModels
Julianne MooreModels
Lorenzo MusettiModels
Shu QiModels
Zadie SmithModels
ThanaerngModels
Tyler OkonmaModels
and Lorenzo ViottiModels
Robbie SpencerStylist
Sigi KumpfmüllerHair
Hiromi UedaMakeup
Julia LangeCasting Director
Staci-Lee Hindley and Julia WagnerSet Designers
Untitled ProjectProduction
Tags
Description
This monochrome diptych for the Bottega Veneta Craft Is Our Language ad campaign features two distinct frames captured by director and photographer Jack Davison with art direction by Paul Olivennes. The left panel shows a man with dark curly hair and a beard, wearing a dark leather shirt and belt, gesturing against a light background. The right panel displays a close-up of an open hand raised against a deep black background, alongside the prominent Bottega Veneta brand typography. The stark contrast and high-contrast black-and-white grading emphasize texture and form throughout the composition.
Style
Editorial, Horizontal, Commercial, Monochrome
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
Grey Seamless
Context
Advertising Campaign