'Craft Is Our Language' Ad Campaign 2025
Associated creatives
Jack DavisonDirector & Photographer
Paul OlivennesArt Director
James Beattie and Peter HouDirectors of Photography
Lenio KakleaChoreographer
Jack AntonoffModels
Dario ArgentoModels
Edward BuchananModels
Barbara Chase-RiboudModels
Neneh CherryModels
Dave FreeModels
Lauren HuttonModels
I.NModels
Troy KotsurModels
Vicky KriepsModels
Terrance LauModels
Rie MiyazawaModels
Julianne MooreModels
Lorenzo MusettiModels
Shu QiModels
Zadie SmithModels
ThanaerngModels
Tyler OkonmaModels
and Lorenzo ViottiModels
Robbie SpencerStylist
Sigi KumpfmüllerHair
Hiromi UedaMakeup
Julia LangeCasting Director
Staci-Lee Hindley and Julia WagnerSet Designers
Untitled ProjectProduction
Tags
Description
This black and white advertising campaign image for Bottega Veneta's Craft Is Our Language project was photographed by Jack Davison. The left frame features Lauren Hutton with straight dark hair and bangs, smiling gently while pressing her hands together in a gesture of prayer, wearing a dark blazer and a striped collared shirt. The right frame displays two hands forming a heart shape against a plain background, positioned above the bold uppercase text spelling Bottega Veneta. The clean studio composition employs sharp monochrome contrast and high-key soft lighting, capturing detailed skin textures and fabric weaves.
Style
Horizontal, Commercial, Monochrome, Clean
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign