'Craft Is Our Language' Ad Campaign 2025
Associated creatives
Jack DavisonDirector & Photographer
Paul OlivennesArt Director
James Beattie and Peter HouDirectors of Photography
Lenio KakleaChoreographer
Jack AntonoffModels
Dario ArgentoModels
Edward BuchananModels
Barbara Chase-RiboudModels
Neneh CherryModels
Dave FreeModels
Lauren HuttonModels
I.NModels
Troy KotsurModels
Vicky KriepsModels
Terrance LauModels
Rie MiyazawaModels
Julianne MooreModels
Lorenzo MusettiModels
Shu QiModels
Zadie SmithModels
ThanaerngModels
Tyler OkonmaModels
and Lorenzo ViottiModels
Robbie SpencerStylist
Sigi KumpfmüllerHair
Hiromi UedaMakeup
Julia LangeCasting Director
Staci-Lee Hindley and Julia WagnerSet Designers
Untitled ProjectProduction
Tags
Description
This black and white diptych from the Bottega Veneta Craft Is Our Language campaign features actress Shu Qi alongside a close-up detail of interlocking hands with visible woven leather textures. Photographed by Jack Davison with art direction by Paul Olivennes, the composition highlights clean studio lighting against a minimal backdrop. Shu Qi wears a dark leather jacket over a textured turtleneck sweater, conveying a sharp yet grounded aesthetic. The clean framing and high-contrast monochrome finish emphasize fine materials and precise tailoring.
Style
Editorial, Horizontal, Monochrome
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Pure White (40%)
Background
White Seamless
Context
Advertising Campaign