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BrandBiti's Hunter
ProjectBrand Identity
Multiple sequential exposures of a person wearing an orange jacket and running against a dark backdrop with fiery motion trails

Biti's Hunter Brand Identity 2025

Associated creatives

M — N Associates
M — N AssociatesGraphic Design
Wing Chan
Wing ChanPhotography
Dentsu Redder
Dentsu RedderBrand Positioning Agency
Khanh Tran
Khanh TranModel

Tags

runner in orange jacketorange jacketrunning personorange athletic shoesathletic shoesorange running shoes

Description

This dynamic visual for Bitis Hunter captures a runner in continuous motion using multiple sequential exposures across the frame. The subject wears a vibrant orange jacket and matching athletic footwear against a dark, fiery background filled with energetic light trails and motion blur. Bold white typography reading STEP FORWARD is prominently layered across the center of the composition. The high-contrast lighting and rich orange color palette emphasize speed and agility.

Style

Horizontal, Commercial, Action, Saturated, Warm

Techniques

Long exposure, High-speed / freeze

Industries

Sportswear

Color

Burnt Orange (80%)
Jet Black (20%)

Background

Solid Colour

Context

Advertising Campaign