Biti's Hunter presents a comprehensive brand identity refresh, executed through a visual system that balances traditional motifs with contemporary graphic design. Developed in collaboration with M - N Associates for graphic design and Dentsu Redder for brand positioning, the project establishes a high-contrast aesthetic defined by bold typography and a vibrant orange and black color palette.
The campaign imagery, captured by photographer Wing Chan, features dynamic motion graphics and crisp vector shapes that reinforce the brand’s focus on speed and movement. Beyond static identity, the project encompasses packaging, digital web interfaces, and large-scale outdoor displays, all featuring model Khanh Tran.
Techniques including long exposure and kinetic motion graphics highlight the brand’s evolution. The work synthesizes varied creative elements into a cohesive identity that emphasizes modular design and versatility.
