Biti's Hunter
Brand Identity
Jan 2025
Biti's Hunter reveals a comprehensive brand identity refresh, synthesizing traditional heritage motifs with contemporary graphic design. Developed through a collaboration between M - N Associates and Dentsu Redder, the project establishes a visual language defined by high-contrast typography and a vibrant orange palette, executed across motion graphics, print, and digital e-commerce interfaces. Photography by Wing Chan punctuates the system, capturing the footwear and lifestyle imagery with high-speed movement and dramatic studio lighting. The project bridges physical and digital touchpoints, from large-scale outdoor billboard advertising and branded product packaging to responsive web design. Graphic elements utilize crisp vector shapes, kinetic typography, and saturated color blocks to maintain visual consistency. The creative effort includes contributions from model Khanh Tran to bring the brand's athletic positioning to life through varied studio and urban settings.
Horizontal, Commercial
