BIG W How Good's Christmas 15s - Cards 2026

About

This video advertisement campaign for Big W titled How Goods Christmas features a dynamic collage of everyday people being interviewed with a branded microphone against a vibrant blue background, interspersed with warm domestic scenes of family gatherings during the holiday season. The project showcases various individuals sharing thoughts on Christmas preparations, accompanied by festive typography and playful product callouts. Directed by Jesse Richards and produced through Poppet with agency 72andSunny, the commercial captures an authentic and relatable holiday spirit. The visual style moves between bright studio interview setups and naturalistic home interiors lit with soft ambient light.