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BrandBESE
ProjectBrand Identity
Monochrome flat lay showcasing BESE brand identity elements including typography posters and stickers on a dark background

BESE Brand Identity 2018

Associated creatives

Public-Library
Public-LibraryGraphic Design

Tags

bese brand identitybese logobrand identitytypography postergraphic designtypographypostersticker

Description

This graphic design project showcases a monochrome brand identity for BESE, created by Public-Library. The flat lay arrangement features several printed items on a dark textured background, including a large poster displaying bold sans-serif typography with the phrase WE ARE THE ONCE AND FUTURE AMERICA. Surrounding pieces include circular stickers, rectangular logo stickers featuring the BESE wordmark, and smaller informational cards bearing the tagline THE NEW AMERICAN DREAMS. The composition relies on high-contrast black and white elements, clean geometric layouts, and stark typographic hierarchy.

Style

Horizontal, Commercial, Monochrome, Minimalist, Graphic

Techniques

Typography

Color

Pure White (50%)
Jet Black (50%)

Background

Metal Texture

Context

Advertising Campaign