Bergdorf Goodman Holiday 2025 Ad Campaign 2025

Description

This image captures a street-level fashion and lifestyle scene created for Bergdorf Goodman's Holiday 2025 advertising campaign, photographed and directed by Alexandre Bassard. A person wearing a brown skirt and top is walking down a city sidewalk, their face obscured by a towering stack of gray gift boxes tied with purple ribbons. They also carry multiple shopping bags in one hand and a small handbag over their shoulder. In the other hand, a leash extends to a small Airedale or Welsh terrier dog walking alongside on the pavement. The background features urban architectural details including stone walls, large windows, and potted plants. Natural daylight illuminates the scene, highlighting the textures of the clothing, the sleek gift packaging, and the paving stones.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Department Stores

Color

Background

Street

Context

Advertising Campaign