BrandBeaucoup
ProjectBrand Identity

Beaucoup Brand Identity 2022
Associated creatives
Tags
Description
This project showcases a wheatpasted poster campaign for the brand Beaucoup, created by Plot 45 and BestServedBold as part of a comprehensive brand identity initiative. The posters are displayed on a textured, weathered brick wall, combining product imagery of seasoning jars with bold typographic statements such as FLAVOR and CULTURE. The layout integrates colorful graphic illustrations on product labels alongside minimalist black-and-white and dark text panels. The composition captures an urban, street-level presentation with authentic surface weathering.
Style
Horizontal, Commercial, Graphic
Techniques
Typography
Industries
CPG / Packaged Food
Color
Pure White (50%)
Jet Black (30%)
Crimson (20%)
Background
Street
Context
Out of Home (OOH)