Beaucoup

Mar 2022

Beaucoup’s brand identity project establishes a comprehensive visual language for the spice blend line, blending bold typography with intricate, illustrative graphic design. The project encompasses packaging design, stationery, and a series of wheatpasted poster campaigns, utilizing 3D render / CGI techniques to ground the brand’s modern, urban aesthetic. Developed by Plot 45 and BestServedBold, the design system features a monochromatic palette punctuated by colourful, detailed label artwork. The execution spans digital and physical touchpoints, from clean, minimalist product staging to high-contrast, flash-lit photography. The identity integrates NOLA-inspired elements alongside structured, modular layouts for both corporate stationery and street-level advertising.

Horizontal, Commercial, Clean

3D render / CGI

CPG / Packaged Food

E-commerce / Product