Beaucoup: Brand Identity

Mar 2022

Beaucoup’s brand identity project establishes a contemporary visual system for the CPG brand, blending bold typography with intricate, illustrative packaging. Designed by Plot 45 and BestServedBold, the identity extends across product labeling, stationery, and an urban-focused poster campaign. The aesthetic leans into a minimalist, clean approach that utilizes high-contrast 3D render / CGI techniques. Graphic elements feature prominently on seasoning jar labels, juxtaposing numeric identifiers with narrative illustrations. This consistent design language carries through to a wheatpasted poster campaign, grounding the brand’s digital and physical presence.

Horizontal, Commercial, Clean

3D render / CGI

E-commerce / Product