Beaucoup
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2022
Description
The brand identity for Beaucoup, developed by Plot 45 and BestServedBold, encompasses a comprehensive design system for the spice brand. The project balances bold, modern typography with colourful illustrative elements, creating a visual language that extends from product packaging to digital UI layouts. Utilizing 3D render and CGI techniques, the team crafted clean, minimalist packaging for a range of NOLA-inspired spice blends. The identity transitions into urban environments through wheatpasted poster campaigns that anchor the brand in street-level culture, while stationery and letterhead designs maintain a monochromatic, corporate aesthetic.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI
Industries
CPG / Packaged Food
Color
Pure White
Jet Black
Context
E-commerce / Product
Associated creatives
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