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Brands
BARK Liquid Death
ProjectMeet Ram Chop

BARK, Liquid Death Meet Ram Chop 2026

Associated creatives

Good Behavior
Good BehaviorProduction
Tombras
TombrasAgency / Creative

Tags

ram chop mascotram chophorned lamb mascothorned mascotmascot in leather vestblack leather vestdog in birthday hatsmall dog wearing hatsmall dog

Description

Created with creative agency Tombras and production company Good Behavior, this commercial for the BARK x Liquid Death collaboration introduces the rebellious mascot Ram Chop. The live-action video captures the character—dressed in a horned lamb mask and studded leather vest—disrupting overly sweet canine pampering scenarios in a sunny suburban park. From crashing an elaborate outdoor birthday party complete with a ring light and party hat to dumping trash and gifting a demonic plush toy, the campaign blends satirical comedy with dynamic handheld cinematography.