Banana Republic Brand Identity 2023

Description

This image presents a website layout for the Banana Republic brand identity project, featuring a split-screen display showcasing multiple models outdoors. On the left, a group of four diverse individuals are posed together on urban steps, wearing coordinated preppy knitwear, striped shirts, and branded socks. On the right, a model stands in the foreground wearing a cream-colored cable-knit V-neck sweater with green trim and a dark bucket hat against a brownstone building exterior. Overlay text across the center reads the artist's collaboration alongside website navigation menus at the top. The warm color grading and natural daylight establish a classic editorial aesthetic.

Style

Horizontal, Commercial, Warm

Techniques

Typography, Natural light

Industries

High Street Fashion

Color

Background

Residential Building

Context

Digital / Display Advertising