Bally Winter 2024 Ad Campaign 2024

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This photograph for the Bally Winter 2024 ad campaign was captured by photographer Luna Conte at the Kunstmuseum in Basel, Switzerland, under the creative direction of Simone Bellotti. The scene features a man seated on a dark leather bench inside a museum gallery, wearing a dark sweater and trousers while looking toward framed landscape paintings hanging on the light gray walls above wooden wainscoting. A structured olive green backpack with distinctive closures rests on the parquet wooden floor beside the bench. The composition is framed with a warm wooden column partially visible in the left foreground, adding depth to the gallery interior. The lighting is soft and ambient, highlighting the polished parquet floor and the traditional architectural finishes of the exhibition space.