Bally Winter 2024 Ad Campaign 2024

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Captured by photographer Luna Conte for Bally's Winter 2024 ad campaign, this editorial photograph is set inside the Kunstmuseum in Basel, Switzerland. A Black man in his 20s stands in the foreground, wearing a black jacket, dark trousers, and a patterned scarf, looking towards a prominent bronze sculpture mounted on a grey stone pedestal. In the middle ground, an older man stands with his back turned near wooden double doors beneath architectural wall text reading SAMMLUNG 15.-19. JH. The composition uses natural gallery lighting and a muted interior colour palette to create a quiet, observational atmosphere.