BrandBally
ProjectWinter 2024 Ad Campaign

Bally Winter 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Captured by photographer Luna Conte for Bally's Winter 2024 ad campaign, this editorial photograph is set inside the Kunstmuseum in Basel, Switzerland. A Black man in his 20s stands in the foreground, wearing a black jacket, dark trousers, and a patterned scarf, looking towards a prominent bronze sculpture mounted on a grey stone pedestal. In the middle ground, an older man stands with his back turned near wooden double doors beneath architectural wall text reading SAMMLUNG 15.-19. JH. The composition uses natural gallery lighting and a muted interior colour palette to create a quiet, observational atmosphere.
Style
Editorial, Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Crimson (30%)
Background
Museum
Context
Advertising Campaign
