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BrandBalenciaga
Project'City Bag' Fall 2024 Ad Campaign
Group of models seated on a white bench holding City Bags for a Balenciaga Fall 2024 campaign

Balenciaga 'City Bag' Fall 2024 Ad Campaign 2024

Associated creatives

Demna
DemnaBalenciaga Creative Director
Lauren Greenfield
Lauren GreenfieldCreative Director & Photographer
Sua Lee
Sua LeeModels
Paloma Elsesser
Paloma ElsesserModels
Mika Schneider
Mika SchneiderModels
Devon Lee Carlson
Devon Lee CarlsonModels
Pernille Teisbaek
Pernille TeisbaekModels
Livia Nunes Marques
Livia Nunes MarquesModels
Camille Charriere
Camille CharriereModels
Justine Skye
Justine SkyeModels
Dixie D’Amelio
Dixie D’AmelioModels
Olympia of Greece
Olympia of GreeceModels

Tags

group of modelsgroup of models seatedmodels seated on benchluxury leather handbagsleather handbagsbalenciaga city bag

Description

This Balenciaga ad campaign image features a diverse group of models seated in a row on a long white bench within a minimal studio space. The subjects display various contemporary outfits paired with the iconic City Bag in different colours and finishes. The crisp lighting and clean background emphasize the sculptural leather handbags and structured fashion pieces. Directed by Demna and captured by Lauren Greenfield, the ensemble presents an uncompromisingly modern aesthetic.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Bags & Accessories

Color

Jet Black (50%)
Beige (30%)

Background

White Seamless

Context

Advertising Campaign