Balenciaga 'City Bag' Fall 2024 Ad Campaign 2024

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This Balenciaga ad campaign image features a diverse group of models seated in a row on a long white bench within a minimal studio space. The subjects display various contemporary outfits paired with the iconic City Bag in different colours and finishes. The crisp lighting and clean background emphasize the sculptural leather handbags and structured fashion pieces. Directed by Demna and captured by Lauren Greenfield, the ensemble presents an uncompromisingly modern aesthetic.