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Visitors standing within an indoor gallery space featuring an art installation of a large grassy mound under ceiling lights.

Australian Pavilion Brand Identity 2019

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Description

An interior gallery space features a large art installation of an undulating grassy mound populated with green vegetation and small yellow wildflowers. Three people are positioned within and around the tall grass, viewed from behind or in profile. The high-ceilinged white room is illuminated by rows of linear overhead light fixtures and features two mounted projectors. Studio Round designed the graphic identity for the Australian Pavilion project.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Color

Forest Green (70%)
Pure White (30%)

Background

Gallery

Context

Advertising Campaign, Editorial