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BrandAudi
ProjectBrand Identity
Close-up profile of a person looking out a car window with blurred roadside scenery, overlaid with bold white text reading THE HIGHWAYS.

Audi Brand Identity 2017

Associated creatives

Bureau Borsche
Bureau BorscheGraphic Design

Tags

person looking out car windowperson looking out windowcar window viewperson profile silhouetteprofile silhouette

Description

This editorial image captured for Audi features a close-up profile view of a person looking out of a vehicle window into a blurred natural landscape. Bold, clean white typography reading THE HIGHWAYS overlays the lower left section of the frame, accompanied by smaller German text blocks in the lower right. The grainy photographic texture and natural lighting evoke a cinematic and contemplative mood. Bureau Borsche contributed graphic design elements to this brand identity project.

Style

Editorial, Horizontal, Desaturated, Grainy

Techniques

Typography, Analogue / film

Industries

Luxury Automotive

Color

Jet Black (60%)

Background

Road

Context

Editorial