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BrandAudemars Piguet
ProjectLaunch of the Mini Royal Oak
Frosted yellow gold Audemars Piguet Royal Oak Mini watch standing upright against a light backdrop with an enlarged watch shadow silhouette.

Audemars Piguet Launch of the Mini Royal Oak 2024

Associated creatives

Laura Venti
Laura VentiCreative Director

Tags

gold watchluxury gold watchaudemars piguet watchaudemars piguet royal oakfrosted gold watchmini royal oakgold wristwatchluxury watchmetal bracelet watch

Description

A luxury gold wristwatch from Audemars Piguet stands upright against a minimalist studio background. The frosted yellow gold timepiece features a signature octagonal bezel, tapisserie dial, and integrated bracelet. In the background, dramatic lighting projects an oversized, warm-toned silhouette of the watch case and bracelet onto the curved cyclorama wall. Creative direction by Laura Venti focuses on clean lines, metallic textures, and sculptural shadow play.

Style

Horizontal, Commercial, Minimalist, Warm

Techniques

Hard Light

Industries

Jewellery

Color

Gold (100%)

Background

White Seamless, House

Context

Advertising Campaign