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BrandAudemars Piguet
ProjectLaunch of the Mini Royal Oak
Detailed close-up of an Audemars Piguet Frosted Royal Oak watch bracelet and clasp reflecting on a sleek grey surface.

Audemars Piguet Launch of the Mini Royal Oak 2024

Associated creatives

Laura Venti
Laura VentiCreative Director

Tags

audemars piguet royal oak watchaudemars piguet watchroyal oak watchfrosted metal watch braceletmetal watch braceletwatch braceletap logo claspwatch clasp

Description

A close-up studio shot highlights the intricate frosted texture of an Audemars Piguet Royal Oak bracelet and branded clasp. The watch rests on a mirror-like plane, creating a crisp reflection against a soft neutral background. In the soft-focus upper frame, the octagonal case back reveals engraved typography.

Style

Vertical, Commercial, Clean, Tactile

Techniques

Macro, Soft Light

Industries

Jewellery

Color

Medium Grey (30%)
Silver (metallic) (70%)

Background

Gradient

Context

Advertising Campaign