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Brand
Dick's Sporting Goods
ProjectDICK's x Nike - Belief Shatters Limits: How Sports Changed Athing Mu’s Life

Dick's Sporting Goods DICK's x Nike - Belief Shatters Limits: How Sports Changed Athing Mu’s Life 2023

Associated creatives

Chelsea Pictures
Chelsea PicturesProduction
Arts & Letters
Arts & LettersAgency / Creative
XYZ
XYZ
The Mill US
The Mill USPost Production / VFX

Tags

athing mublack female athletetrack and field championathlete runningathlete on running trackfemale athlete runningblack athlete running

Description

This sports campaign video features track and field champion Athing Mu sharing her athletic journey and experiences with self-doubt. The visual narrative combines footage of Mu training and competing on running tracks with candid interview segments. Natural lighting and cinematic framing highlight her determination, athletic apparel, and the emotional realities of elite competition. The project was produced for Dick's Sporting Goods in collaboration with Nike.