Aria Brand Identity 2024

Description

This motion design piece showcases an outdoor billboard advertisement for the brand Aria as part of a brand identity project. The billboard features a dark green screen displaying bold white typography reading Click. Pay. Done. alongside a dynamic, colorful linear graphic resembling a stylized paper airplane or digital trail transitioning from green to purple. The billboard is mounted on a metal structure outdoors in daylight, with green foliage visible along the right edge of the frame. The clean typography and modern graphic elements emphasize digital payments and technological innovation.