Aria: Brand Identity

Oct 2024

Aria’s brand identity project establishes a visual language centered on the intersection of payment infrastructure and digital design. The work leans into a vibrant color palette, utilizing deep green foundations accented by gradients of turquoise and pink to define the brand’s aesthetic across digital and physical touchpoints. The project features kinetic typography and motion graphics, including fluid animations of geometric forms and particle-based elements. These visual assets integrate seamlessly into diverse applications, from high-resolution website interface mockups and dashboards to large-scale outdoor billboards and transit hub displays. Developed with graphic design by Together, the identity maintains a clean and minimalist approach. The execution balances functional UI components with graphic motifs, such as stylized paper airplanes and kite structures, to communicate the fluidity of digital financial services.

Horizontal, Commercial