Aria

Oct 2024

Aria’s brand identity project establishes a visual language for a modern payment platform, blending clean digital design with fluid motion graphics. The system centers on a vibrant color palette of green, turquoise, and pink, applied across web interfaces, interactive dashboards, and outdoor advertising assets. Developed in collaboration with Together, the branding utilizes kinetic typography and geometric motifs, such as a signature dotted kite, to signify movement and transaction speed. The identity extends into physical applications, including OOH billboard displays and branded merchandise, maintaining a cohesive aesthetic that emphasizes financial technology through high-contrast graphic elements and smooth motion design.

Horizontal, Commercial