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Models in patterned coats standing in a room with a desk lamp in the foreground

Ami Paris Spring 2025 Ad Campaign 2025

About

This image from the Ami Paris Spring 2025 ad campaign, photographed by Daniel Archer with art direction by Jonathan Ferrari, presents a cinematic interior scene. In the foreground, a modern desk lamp rests on a dark wooden table against warm taupe walls. Through an open doorway, multiple models pose in tailored garments, including long plaid and trench coats over layered ensembles. The lighting is soft and natural, casting gentle shadows across the panelled walls and polished floors. The composition creates a sense of depth, framing the figures within an intimate domestic architectural setting.

Brand

Ami Paris

Project

Ami Paris Spring 2025 Ad Campaign 2025

Keywords

models in coatsmodel in plaid coatmodel in trench coatplaid coattrench coatdesk lamp

Credits

Alexandre Mattiussi
Ami Paris Creative Director
Daniel Archer
Photographer
Jonathan Ferrari
Art Director
Achille Genet
Models
Aker Ajak
Models

Styles

HorizontalCommercialMoodyWarm

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Living Room

Context

Advertising Campaign
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