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  • ·Ami Paris Spring 2025 Ad Campaign Editorial Portrait
BrandAmi Paris
ProjectSpring 2025 Ad Campaign
Two models wearing structured coats stand in a dimly lit hallway with panelled walls and warm sunlight casting diagonal beams across the floor.

Ami Paris Spring 2025 Ad Campaign 2025

Associated creatives

Alexandre Mattiussi
Alexandre MattiussiAmi Paris Creative Director
Daniel Archer
Daniel ArcherPhotographer
Jonathan Ferrari
Jonathan FerrariArt Director
Achille Genet
Achille GenetModels
Aker Ajak
Aker AjakModels
Gustav Frippiat
Gustav FrippiatModels
Lieve Siemons
Lieve SiemonsModels
Venus He
Venus HeModels
Zakaria Dau
Zakaria DauModels
Anita Szymczak
Anita SzymczakStylist
Michael Delmas
Michael DelmasHair
Adrien Pinault
Adrien PinaultMakeup
Frederick Asseo
Frederick AsseoSet Designer

Tags

woman wearing green coatwoman in green coatgreen coatman wearing trench coatman in trench coattrench coatbrown trousershandbagdark layered knitwear

Description

Ami Paris presents an editorial image from its Spring 2025 ad campaign, photographed by Daniel Archer with art direction by Jonathan Ferrari. The composition features two models standing in a classic hallway with dark wood-panelled walls and muted architectural framing. Strong directional light enters from a low angle, casting sharp diagonal shadows across the floor. The female model on the left wears a dark green coat over brown trousers and holds a structured handbag, while the male model on the right wears a caramel-toned trench coat over dark layered knitwear. The styling by Anita Szymczak is complemented by grooming from hair stylist Michael Delmas and makeup artist Adrien Pinault, with set design by Frederick Asseo.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Espresso (40%)
Forest Green (30%)
Camel (30%)

Background

Hallway

Context

Advertising Campaign