Brand
ProjectAMI Fall-Winter 25

Ami AMI Fall-Winter 25 2025
Associated creatives
Tags
Description
A model descends a concrete staircase captured in a vertical fashion editorial portrait for the Ami Fall-Winter 25 collection. The subject wears a tailored brown coat and matching trousers, styled with dark boots. Warm directional lighting casts soft shadows across the aged interior walls and tiled steps, creating an intimate, cinematic mood. Daniel Archer photographed the campaign, styled by Carlos Nazario with hair by Benjamin Muller and makeup by Adrien Pinault.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Camel (60%)
Espresso (40%)
Background
Carpark
Context
Advertising Campaign











