Alex Telfer, Photographer, London

Description

This commercial food photograph features a close-up of dark-skinned hands pulling apart a piece of golden-brown crispy fried chicken in the foreground. Small breadcrumb flakes are visible suspended in mid-air near the center. In the softly blurred background, a person wearing a white bucket hat is visible with their lips parted. The lighting is warm and directional, accentuating the crunchy texture of the breading and the fibrous texture of the pulled chicken meat. A glowing red neon sign reading KFC is mounted on the interior wall behind the subject. The composition places the hero food item sharply in the foreground with shallow depth of field. This advertising image was captured by photographer Alex Telfer in London.

Style

Horizontal, Commercial, Moody, Warm

Techniques

Macro, Natural light

Industries

Fast Food

Color

Context

Advertising Campaign