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  • ·Alex Consani in Gucci The Primavera 2026 Campaign
BrandGucci
ProjectGucci 'The Primavera' 2026 Ad Campaign
Alex Consani seated on an ornate floral sofa wearing a purple sequin one-shoulder dress for a Gucci ad campaign.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Michal Chelbin
Michal ChelbinPhotographer
Johan Renck
Johan RenckDirector
Kate Moss
Kate MossCast
Xiao Zhan
Xiao ZhanCast
Jin
JinCast
NINGNING
NINGNINGCast
Tom Brady
Tom BradyCast
Alex Consani
Alex ConsaniCast
EsDeeKid
EsDeeKidCast
Lee Young-ae
Lee Young-aeCast
Shawn Mendes
Shawn MendesCast
Rico Nasty
Rico NastyCast
Tarzzan
TarzzanCast
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

alex consanialex consani guccipurple sequin dresspurple sequined dressone shoulder sequin dresspurple dresssequin gownbeaded clutchpearl clutch bagclutch bag

Description

Model Alex Consani poses on a vintage floral upholstered sofa in an image from the Gucci 'The Primavera' 2026 advertising campaign. She wears an asymmetrical, one-shoulder purple sequined gown paired with sheer black tights, black pointed heels, and holds a white beaded clutch. The set features a retro interior aesthetic with a green wall, patterned carpet, and burgundy cushions, centered by the prominent white Gucci logo overlay.

Style

Commercial, Square, Retro

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Violet (60%)
Off-Black (20%)

Background

Set-dressed

Context

Advertising Campaign