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Man lifting a woman wearing a blue polo, white earmuffs, tutu, and furry white boots outdoors against a tan building.

HERO USA Alex and Maia Shibutani 2026

About

This portrait features Alex and Maia Shibutani in a commercial campaign for HERO USA, photographed by Daria Kobayashi Ritch with fashion styling by Peghah Maleknejad and makeup by Sandy Ganzer. The woman wears white fluffy earmuffs, a layered blue and white top, a red tutu skirt, and matching fuzzy white boots while being held up. The man supports her, wearing a vibrant red jacket and dark pants against an outdoor asphalt and building backdrop under a clear blue sky. The lighting is bright and natural, highlighting the playful, dynamic poses of the subjects.

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Advertising Campaign