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Brand
HERO USA
ProjectAlex and Maia Shibutani
Man lifting a woman wearing a blue polo, white earmuffs, tutu, and furry white boots outdoors against a tan building.

HERO USA Alex and Maia Shibutani 2026

Associated creatives

Daria Kobayashi Ritch
Daria Kobayashi RitchPhotographer
Peghah Maleknejad
Peghah MaleknejadFashion Editor/Stylist
Sandy Ganzer
Sandy GanzerMakeup Artist

Tags

woman lifted by manwoman liftedman lifting womantwo people posing outdoorstwo peopleasian woman wearing earmuffsasian womanwoman wearing earmuffsasian man wearing red jacketasian manman wearing red jacket

Description

This portrait features Alex and Maia Shibutani in a commercial campaign for HERO USA, photographed by Daria Kobayashi Ritch with fashion styling by Peghah Maleknejad and makeup by Sandy Ganzer. The woman wears white fluffy earmuffs, a layered blue and white top, a red tutu skirt, and matching fuzzy white boots while being held up. The man supports her, wearing a vibrant red jacket and dark pants against an outdoor asphalt and building backdrop under a clear blue sky. The lighting is bright and natural, highlighting the playful, dynamic poses of the subjects.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Navy (40%)
Crimson (40%)
Pure White (20%)

Background

Street

Context

Advertising Campaign