Adidas Not Made for Normal 2025

Description

This black and white video campaign for Adidas titled Not Made for Normal showcases athletes running across diverse outdoor environments, including snowy mountain paths, urban bridges, and city streets. The high-contrast cinematography employs dynamic aerial shots, tracking camera movements, and close-ups of runners in motion. The project features sound design by MAS-Music and Strategy, emphasizing grit and endurance. The sequence transitions between sweeping landscape views and intimate facial portraits of athletes facing the elements.