BrandAdidas
ProjectBackyard Legends

Adidas Backyard Legends 2026
Associated creatives
Tags
Description
A close-up portrait shows a young man wearing a light grey hooded sweatshirt underneath a black Adidas zip-up track jacket. He raises his hands to hold the sides of the hood framing his face, looking directly into the camera with a calm and direct expression. The background features the glass exterior of a neighborhood storefront complete with window signs and a security notice under daylight.
Style
Vertical, Commercial, Gritty
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (60%)
Light Grey (30%)
Background
Retail Storefront
Context
Advertising Campaign


