Brand
ProjectBackyard Legends

Adidas Backyard Legends 2026
Associated creatives
Tags
Description
In a still from the Adidas Backyard Legends campaign, a young man sits on the hood of a vintage light green car in an urban street setting. He wears a black zip-up jacket layered over a grey hoodie paired with black three-stripe Adidas track pants, holding a worn soccer ball under his left arm. Captured in natural daylight, the scene features urban buildings and subtle graffiti in the background. Production was handled by SMUGGLER, with post-production by Untold Studios and sound by 750mph.
Style
Vertical, Commercial, Earthy
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (70%)
Light Grey (20%)
Background
Street
Context
Advertising Campaign


