Adam Katz Sinding Brand Identity 2021

Description

Graphic brand identity layout featuring columns of airport codes and city names in tall, condensed white typography against a solid black background. Certain entries like Copenhagen and Seattle Tacoma are highlighted in red. The design is part of the Brand Identity project for Adam Katz Sinding, featuring graphic design by Pentagram. The composition relies on stark contrast and clean typographic hierarchy.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Typography, Vector

Color

Background

Black Seamless

Context

Advertising Campaign, Website / Web