Adam Katz Sinding Brand Identity 2021

Description

This brand identity project for Adam Katz Sinding, created by Pentagram, presents a triptych composition against a dark background. The central panel features a side profile portrait of a person with long bleached blonde hair wearing a blue garment. Flanking the central portrait are two vertical panels showcasing close-up textures of apparel, including a dark teal leather jacket on the left and a red leather garment with a matching red handbag on the right. Bold white sans-serif typography centrally overlays the composition with the photographer's name. The lighting is low-key and dramatic, accentuating the sleek textures of fabric, hair, and leather surfaces.

Style

Editorial, Horizontal, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Background

Black Seamless

Context

Advertising Campaign