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ProjectAbercrombie Summer 26 Campaign
Hitesh Bisht wearing a white short-sleeve shirt and matching shorts on a sailboat deck for Abercrombie & Fitch.

Abercrombie Summer 26 Campaign 2026

Associated creatives

Clément Pascal
Clément PascalPhotographer
Hitesh Bisht
Hitesh BishtModel

Tags

hitesh bishtman on sailboatman on boatwhite short sleeve shirtwhite button up shirtwhite shirtwhite drawstring shortswhite shortsall white outfit

Description

Model Hitesh Bisht poses on the teak deck of a sailboat for the Abercrombie & Fitch Summer 26 Campaign, photographed by Clément Pascal. He wears a relaxed off-white short-sleeved button-up shirt over a white undershirt paired with matching white drawstring shorts, accessorized with a beaded necklace and sunglasses hooked onto his collar. One hand rests on the sailboat rigging against a sunlit coastal harbor with calm water and a rocky breakwater in the distance.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Menswear

Color

Off-White (80%)

Background

Ocean

Context

Advertising Campaign