Abercrombie & Fitch Abercrombie Summer 26 Campaign 2026

Description

Photographed by Clément Pascal for the Abercrombie Summer 26 Campaign, model Hitesh Bisht stands on the wooden deck of a sailboat holding rigging wires. He is styled in an all-white summer ensemble consisting of an unbuttoned short-sleeve shirt over a ribbed white tank top, paired with relaxed white drawstring shorts and dark boat shoes. A pair of sunglasses hangs from the neckline of his top. In the foreground, another man sits partially in frame against the backdrop of calm coastal waters and a rocky breakwater under warm daylight.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Menswear

Color

Background

Ocean

Context

Advertising Campaign