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BrandAbercrombie & Fitch
ProjectAbercrombie Summer 26 Campaign
Man in a sage green shirt and trousers sitting on a folding chair on a sandy beach facing the ocean waves.

Abercrombie & Fitch Abercrombie Summer 26 Campaign 2026

Associated creatives

Clément Pascal
Clément PascalPhotographer
Hitesh Bisht
Hitesh BishtModel

Tags

hitesh bishtman in sage green setman in linen shirtsage green linen shirtsage green trouserswhite tank topfolding beach chair

Description

Photographed by Clément Pascal for the Abercrombie & Fitch Summer 26 Campaign, model Hitesh Bisht sits outdoors on a sandy ocean beach. He is seated in a metal-framed folding chair wearing an unbuttoned sage green long-sleeve shirt over a white ribbed tank top, paired with matching rolled-up sage trousers and dark sunglasses. The composition is captured in natural daylight, showing soft ocean surf and clear sky in the background.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Menswear

Color

Sage (60%)
Off-White (20%)

Background

Sandy Beach

Context

Advertising Campaign