BrandAbercrombie & Fitch

Abercrombie & Fitch Abercrombie Summer 26 Campaign 2026
Associated creatives
Tags
Description
Model Hitesh Bisht stands barefoot on a sandy beach next to a beached white wooden rowboat for the Abercrombie & Fitch Summer 26 Campaign. He wears an unbuttoned light green linen shirt, matching loose trousers, and a white ribbed tank top accessorized with a beaded necklace while holding sunglasses. Shot by photographer Clément Pascal, the scene features soft natural daylight and calm ocean waves in the background.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Menswear
Color
Sage (70%)
Off-White (20%)
Background
Sandy Beach
Context
Advertising Campaign