Jordan 36 Seconds of Light Work 2023

Description

This commercial video for Jordan titled 36 Seconds of Light Work highlights the brand's lightweight basketball sneakers through dynamic athletic action and typography. The sequence features basketball players mid-air dunking, dribbling on indoor courts, and outdoor footage integrated with motion graphics and glowing light streaks. Created by agency Laundry Service, the piece combines high-energy sports footage with social media framing and bold text overlays against a dark, styled backdrop.