Wayfair UK

Wayfair UK · 'Get it out of your head and into your home' - Cyclist

Wayfair UK introduces the 'Get it out of your head and into your home' campaign, a retail project that illustrates the process of bringing home interior visions to life. The film features a cyclist navigating a domestic living room space before transitioning to a product unboxing, highlighting a decorative lamp within a curated living area. Produced by TPF - Tony Petersen Film GmbH with creative direction by JvM London, the work relies on a clean, live-action technique to ground the furniture and decor pieces in a domestic setting. The imagery is defined by cinematic lighting and a warm color palette to establish the interior environments.

Wayfair UK · 'Get it out of your head and into your home' - Rugby

Wayfair UK introduces the 'Get it out of your head and into your home' campaign, a commercial project focusing on the intersection of personal interests and interior design. The spot leans into a lived-in aesthetic, capturing a domestic scene where a rugby-clad protagonist navigates a living space styled with earthy tones and warm, natural light. Developed by agency partner JvM London, the production features cinematic staging that highlights the integration of lifestyle elements within a residential interior. The project was brought to life through production efforts from Tony Petersen Film GmbH and B2Y Productions, with post-production and VFX provided by Katalyst and TPF - Tony Petersen Film GmbH.

Wayfair UK · New Home

Wayfair UK · Dinner Party