Wayfair UK
'Get it out of your head and into your home' - Rugby
Feb 2025
Wayfair UK introduces the 'Get it out of your head and into your home' campaign, a commercial project focusing on the intersection of personal interests and interior design. The spot leans into a lived-in aesthetic, capturing a domestic scene where a rugby-clad protagonist navigates a living space styled with earthy tones and warm, natural light. Developed by agency partner JvM London, the production features cinematic staging that highlights the integration of lifestyle elements within a residential interior. The project was brought to life through production efforts from Tony Petersen Film GmbH and B2Y Productions, with post-production and VFX provided by Katalyst and TPF - Tony Petersen Film GmbH.
Horizontal, Commercial, Moody, Earthy
Natural light
Specialty Retailers
Living Room
TVC / TV Commercial
