Wayfair UK
'Get it out of your head and into your home' - Cyclist
Brand
Date
Feb 2025
Description
Wayfair UK introduces the 'Get it out of your head and into your home' campaign, a retail project that illustrates the process of bringing home interior visions to life. The film features a cyclist navigating a domestic living room space before transitioning to a product unboxing, highlighting a decorative lamp within a curated living area. Produced by TPF - Tony Petersen Film GmbH with creative direction by JvM London, the work relies on a clean, live-action technique to ground the furniture and decor pieces in a domestic setting. The imagery is defined by cinematic lighting and a warm color palette to establish the interior environments.
Style
Horizontal, Cinematic, Warm, Clean
Industries
E-commerce Platforms
Color
Forest Green
Rust
Pure White
Background
Living Room
Context
TVC / TV Commercial
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