Wayfair UK
'Get it out of your head and into your home' - Cyclist
Brand
Date
Feb 2025
Description
Wayfair UK’s campaign, 'Get it out of your head and into your home,' centres on the ease of transforming a domestic space. The narrative follows a cyclist as she navigates a living room setting, bridging the gap between imaginative interior concepts and the practical delivery of home goods. Produced with creative direction by JvM London, the project features a live-action technique that emphasises a warm, cinematic aesthetic. The visuals rely on clean, natural lighting to highlight styled interior environments throughout the film.
Style
Horizontal, Cinematic, Warm, Clean
Industries
E-commerce Platforms
Color
Forest Green
Rust
Pure White
Background
Living Room
Context
TVC / TV Commercial
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