Unicef
Unicef's impactful public awareness campaigns and charitable initiatives across non-profit
Featured Unicef projects
This week's top Unicef projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Unicef · Tap Project 'The power of a glass'
UNICEF's Tap Project, 'The power of a glass', serves as a public awareness campaign that captures the impact of clean water access. Through a series of intimate vignettes, the project documents diverse children drinking from cups across global environments. The production, handled by GREATERGOOD, utilizes documentary-style cinematography and natural light to frame candid moments in rural and arid settings. This live-action piece leans into a clean, observational aesthetic to highlight the essential nature of the initiative.
Unicef · The Appeal Appeal
Unicef presents The Appeal Appeal, a charitable campaign that connects the high-stakes intensity of professional cricket with the realities of community development. By mirroring the familiar gestures of on-field player appeals with requests for support, the project bridges the gap between spectator engagement and humanitarian action. Produced by Howatson+Company, the film utilizes a documentary approach, intercutting archival match footage with sequences of children in local communities. The edit contrasts the precision of live-action sports coverage with a narrative focused on non-profit impact, relying on a clean visual aesthetic to frame the dual storylines.
Unicef · Choose Play Every Day
Unicef’s Choose Play Every Day campaign presents a series of candid, domestic vignettes centered on the importance of movement in childhood development. Filmed within intimate living room settings, the project focuses on spontaneous interactions between children and adults to highlight the value of active family engagement. Developed by agency Southpaw, the film utilizes a documentary approach to capture these unscripted moments. The production prioritizes a clean aesthetic, relying on natural light and a live-action technique to maintain an observational and dynamic tone throughout the narrative.
Unicef · Dangers
Unicef’s animated film Dangers addresses childhood safety through a narrative lens, utilizing a distinct children’s book aesthetic to highlight household hazards. Developed with creative support from RPA, the project adopts an organic illustration style characterized by textured brushstrokes and hand-lettered typography. The animation leans into a nostalgic visual language, moving through sequences of domestic settings where children encounter everyday risks. The production includes original sound design by Mophonics, which accompanies the rhyming narrative to guide the viewer through each scenario.
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